Collection of Information
In general, we collect Personal Information that you submit to us voluntarily through Cal Wine Cellars. We also collect information that you submit in the process of creating or editing your account and user profile on Cal Wine Cellars. For example, our registration and login process requires you to provide us with your name, valid e-mail address and password of your choice. Use of some of our services may require you to save a delivery or shipping address. When you personalize your profile and use the features of Cal Wine Cellars, we will collect any information you voluntarily provide, and we may also request optional information to support your use of Cal Wine Cellars, such as your year of birth or other demographic information. We collect information in the form of the content that you submit during your use of Cal Wine Cellars, which may include photos, reviews, ratings and other information you choose to submit.
We may also collect information about you and your friends who use Cal Wine Cellars from any social network you may have connected from (such as signing into the site by using your Facebook login) in order to provide you with a more personalized experience. For instance, we may collect your user name or profile information that you have permitted to be displayed through Cal Wine Cellars in order to display you as a friend or in association with your profile and connections.
To enable payment for services purchased through Cal Wine Cellars, we collect and store billing and credit card information. For example, when you purchase a Deal, you submit your credit card or other payment information so that our service providers can process your payment for the Deal. When you sign up for, or win, any contests, sweepstakes or other activities that we make available on Cal Wine Cellars, we will collect the information designated along with such activity, which may include contact information such as your address and phone number.
If you choose to sign up to receive information about products or services that may be of interest to you, we will collect your e-mail address and other related information. Additionally, we collect any information that you voluntarily enter, including personal information, postings, comments or forums within the Cal Wine Cellars community.
We may receive Personal Information about you from other sources with which you have registered or interacted, companies who we have partnered with (collectively, “Partners”) or other third parties. We may associate this information with the other Personal Information we have collected about you.
E-mail and E-mail Addresses
If you send an e-mail to us, or fill out our “Feedback” form through Cal Wine Cellars, we will collect your e-mail address and the full content of your e-mail, including attached files, and other information you provide. We may use and display your full name and e-mail address when you send an e-mail notification to a friend through Cal Wine Cellars or the social network from which you have connected to Cal Wine Cellars (such as in an invitation, or when sharing your content). We may also use your e-mail address to contact you for things such as notifications of new promotional deals and other related information. You may indicate your preference to stop receiving further promotional communications by opting-out or unsubscribing from our emails at any time.
Mobile & Location
If you use mobile-enabled services provided by Cal Wine Cellars, such as any Cal Wine Cellars mobile application made available by us, we may receive information about your use of our services from your mobile device while you use our applications or services. This may also include information about your precise location if you have enabled location-based services on your mobile device. Certain applications or services may also require addition information collection, such as information to be sent when you are not logged into Cal Wine Cellars for alerts services, and the terms of such collection will be identified when you subscribe to or sign up for such services or applications.
Certain information you post or provide through Cal Wine Cellars for public posting, such as your name, profile, comments, photos and reviews, may be shared with other users and posted on publicly available portions of Cal Wine Cellars, including without limitation, social media applications and other media platforms in which you choose to participate. Please keep in mind that if you choose to disclose Personal Information when posting comments or other information or content through Cal Wine Cellars, this information may become publicly available and may be collected and used by others, including people outside the Cal Wine Cellars community. Please also be aware that if you choose to share or tweet deals or your purchases, they will become publicly available on the Facebook and Twitter websites. It is up to you to make sure you are comfortable with the information you choose to provide us and the information you choose to publish. We will not have any obligations with respect to any information that you post to parts of Cal Wine Cellars available to others, and recommend that you use caution when giving out personal information to others through social media networks or otherwise.
Use and Disclosure of Information
In general, Personal Information and other information you submit or share with us is used for the following purposes by Cal Wine Cellars: to enable your access to our services; to provide, maintain, protect, develop and improve Cal Wine Cellars; to fulfill your requests for promotions and services; to customize the content and advertisements you receive from us and our trusted partners; and to offer you additional information, opportunities, promotions and functionality from us or on our behalf, or from our partners or our advertisers at your request.
We use Google Analytics to better understand how visitors interact with our site. This service provides non-personally identifiable data including but not limited to data on where visitors came from, what actions they took on our site and where visitors went when they left our site.
We may disclose your Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend our rights or property, you, or third parties. You hereby consent to us sharing your Personal Information under the circumstances described herein.
Third Party Advertising and Sites
We also engage in remarketing to market our sites, products and services or those of our trusted advertising partners across the web: when a user visits our site, a Cookie is dropped on the user, and advertising networks may deliver targeted advertisements to users with this Cookie. We do not share any of your Personal Information with our remarketing ad networks or advertisers.
We are committed to protecting the security of your Personal Information. We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. Even though we have taken significant steps to protect your Personal Information, no company, including us, can fully eliminate security risks associated with Personal Information.