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About Us

Cal Wine Cellars

Cal Wine Cellars pairs wine enthusiasts with ways to discover California wines and discount wine tasting experiences. Get daily wine deals in California from local wineries, the best wine bars, new restaurants and craft breweries.


Cal Wine Cellars pairs wine enthusiasts with ways to discover California wines and discount wine tasting experiences. Our niche wine marketing company provides local wine deals in California to our wine members, and targeted customers to our wine merchants. Our marketplace includes wine experiences in California from local wineries, wine bars, restaurants and craft breweries.

Looking for a great bottle of Pinot? Hoping to discover a new winery in your area?  Want a great wine-pairing dinner for your next date?  Searching for a great wine adventure to share with friends & family?  We’ll bring all this to you with exclusive discounts and promotions.  We connect wine enthusiasts with outstanding California wineries, wine tours, wine adventures and fine dining experiences.  You don’t live in California? That’s ok.  Although we would love all of our customers to enjoy the “California wine experience,” we work with amazing wine partners that can ship wines anywhere in the US.


Discover and Savor the California wine experience with the latest wine deals and promotions.


Cal Wine Cellars Members:


GET the latest wine promotions from our partners.

SHOP for the best artisan and boutique wines in California.

EXPERIENCE events, tastings and tours fit for wine lovers.

LEARN about recent tasting notes, industry news, upcoming events and more.

ENGAGE in an online social environment and shopping experience fit for wine enthusiasts.


Cal Wine Cellars’ Management Team:


Dena Jones is the Founder and Chief Executive Officer of Cal Wine Cellars.  After spending many years in architecture, she decided to leave her firm and dive into her true passion of wine.  Dena wanted to bring her passion of wine to everyone by offering amazing wines, wine tasting experiences, wine events and more… all at reasonable prices.  More specifically, she wanted to share her love for California wine to a large network of wine lovers.  What she especially enjoys about wine and wine tasting is how quickly a room full of strangers can suddenly be best friends over a few glasses of vino. She loves creating new experiences with fellow winos in the comfort of a small cozy tasting room or at her favorite boutique winery with close friends.  Her goal is to bring this love and passion for wine to an online network of wine lovers.  She also enjoys architecture, traveling, Greek food and is a big sucker for any winery with a wine dog.

Elinor Klein met Dena Jones when she first thought of creating Cal Wine Cellars and immediately joined the team.  Born and raised in Southern California she truly loves all things California, especially the wine!  Having spent most of her career in ecommerce, Elinor is passionate about launching great products, building enduring consumer brands and businesses, and developing great teams.  She shares Dena’s passion to discover new wines and bring them to a network of wine enthusiasts with fun and unique offers.  She also enjoys college football games, crafty projects, PBS television, museum gift shops and spending time with her husband, baby and dog, Duke.

Jeffrey Schram recently joined the Cal Wine Cellars team and brought with him strong background in ecommerce websites and a lot of experience within the daily deal space.  A California native, he too is passionate about California wines and is eager to bring to the website his creative background in web design and engineering.